Winners And Losers Of The Google Panda Update
With several months having passed, the winners and losers of Google's Panda update are now in. Sites negatively effected:
eHow
eHow escaped a negative impact with Panda's US roll-out but they seems to have done considerably less well in Europe, according to SearchMetrics/Sistrix having eHow.co.uk as its top loser with a -84% change in visibility.
EzineArticles
EzineArticles has suffered badly in both the US and European updates. SearchMetrics shows a 93.69% loss of visibility while Sistrix have them as the number 2 loser with a visibility change of -78%.
Mahalo
SearchMetrics UK has Mahalo at a 81.05% decrease in search visibility. The Sistrix data has the site at a -77% change.
Hub Pages
SearchMetrics has the site at -85,72%. Sistrix has it at -72%.
Suite 101
Suite 101 were actually an example pointed out by Matt Cutts of Google as a site being targeted by the new algorithm. Sixtrix has Suite101 at a -79% change, and SearchMetrics has it at -95,39%.
Xomba
Xomba.com had a -88,06% change, according to the SearchMetrics data.
The Winners
With all these loser somebody had to benefit. Not surprisingly the biggest winner were properties owned by Google.
- youtube.com gained 18.93% in visibility.
- google.com gained 6.14% in visibility.
- google.co.uk gained 3.99% visibility.
- blogspot.com (Blogger) gained gained 22.8% visibility.
- android.com gained 33.92% in visibility.
Non Google Winners
- yahoo.com increased 9.47%
- apple.com increased 15.19%
- facebook.com increased 9.14%
- dailymotion.com increasd 17.80
- wordpress.com increased 18.62
- msn.com increased 8.13%
- metacafe.com increased 6.45%
- vimeo.com increased 18.85%
- flickr.com increased 12.39%
- typepad.com increased 43.86%
- tripadvisor.co.uk increased 7.81%
- mozilla.org increased 19.44%
- windowslive.co.uk increased 29.46%
- live.com increased 6.62%
News Sites and Blogs positively impacted by Panda
- telegraph.co.uk 16.98% visibility increase
- guardian.co.uk “ 9.73% visibility increase
- bbc.co.uk “ 5.46% visibility increase
- yahoo.com “ 9.47% visibility increase
- blogspot.com (Blogger) “ 22.8% visibility increase
- dailymail.co.uk “ 12.72% visibility increase
- dailymotion “ 17.8% visibility increase
- ft.com “ 16.17% visibility increase
- independent.co.uk “ 21.53% visbility increase
- readwriteweb.com “ 152.46% visbility increase
- thegregister.co.uk “ 13.47% visibility increase
- itv.com “ 22.38% visibility increase
- cnet.com “ 14.21% visibility increase
- mirror.co.uk “ 24.87% visibility increase
- mashable.com “ 22.61% visibility increase
- wordpress.com “ 18.62% visibility increase
- techcrunch.com “ 40.72% visibility increase
- time.com “ 55.24% visibility increase
- metacafe.com “ 6.45% visibility increase
- reuters.com “ 36.82% visibility increase
- thenextweb.com “ 3.85% visibility increase
- zdnet.co.uk “ 34.04% visibility increase
- vimeo.com “ 18.85% visibility increase
- typepad.com “ 43.86% visibility increase
In conclusion it would seem as always that Google are favouring original, informative content. User generated content farms are clearly out of favour. Continue creating, unique, informative content and your business too will benefit from this latest update.
Related Articles: