Why You Must Learn On-Page SEO Basics Before All Else
Many people know about the internal link structure and optimizing it, but there are lots who do not. You can take a lesson or two from Wikipedia because they have used it to great effect on their massive site. Probably the best thing for you to do is get a dedicated tutorial on how to best do this although it is not hard. All you need to do is search for this on the net, and you will find all you really need to know on the subject.
If you read a lot about SEO and optimizing content, you will see debate about the most effective ways to write content. No, we're not talking about the tags here, but rather the sentences. You will probably get better results with the first sentences of the intro and concluding paragraphs including your phrase. All you can do is try what other credible sources recommend, and then see for your self. By placing our keyword in the right places, we're doing just that.
Some people use the nofollow code in their links and others do not, and Google officially says they do not want you to do that. But still it is the newer marketers who will generally be unaware of this practice. If you have a blog or want to have one, then this is really easy to manage from the dashboard because Wordpress is aware of it. People do this because they are concerned about losing page rank or link juice; so do what you want depending on how you feel about it. These are all the various SEO decisions you will have to make along the way.
Trying to game the SEO system is just not worth it because a lot of people are doing that, but they eventually end up back at square one. Avoid getting caught flat footed with your site and the optimization so you do not make mistakes.
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