Social networking is slowly becoming one of the most essential components of businesses in today's competitive world. These networks allow users to connect with each other, interact, meet up, and recommend places to each other, thereby resulting in more profit and traffic to businesses.  Location based marketing is one of the latest innovations of social networking. It allows live updates of a user's location using advanced technologies such as global positioning satellites and mobile phone tracking. This enables users to "check in" at their favorite places, which drives the traffic not only......READ MORE

Social networking is slowly becoming one of the most essential components of businesses in today's competitive world. These networks allow users to connect with each other, interact, meet up, and recommend places to each other, thereby resulting in more profit and traffic to businesses.  Location based marketing is one of the latest innovations of social networking. It allows live updates of a user's location using advanced technologies such as global positioning satellites and mobile phone tracking. This enables users to "check in" at their favorite places, which drives the traffic not only......READ MORE

A lot of those marketing strategies and tactics that big media and marketing gurus talk about just don't seem to work in the hands of most small business owners. Why is that? How can you make these make these new marketing tactics work for your store or restaurant?Let's take a look at a concept called permission marketing. New age marketing guru Seth Godin has popularized permission marketing and it is the cornerstone of much of the social media marketing efforts that take place today. But let's get real - how do you make permission marketing work for your small business?First, let me explain......READ MORE

Have you tried using social media for your business and found that it just isn't working? A lackluster Facebook fan page or twitter account really doesn't provide much value for the traditional brick and mortar small businesses of today.The problem with these social platforms is that they don't provide customers a direct incentive to walk into the store and make a purchase. When someone logs onto Facebook, the last thing they want to deal with is a local restaurant spamming their news feed with deals or promotions. People log onto Facebook to see updates from their friends.How do you overcome......READ MORE

Location based services have the potential to be the next big thing. They stand at the intersection of "local" "social" and "mobile." Three of the most hot "topics" in marketing right now.But what does that mean for consumers and real businesses, what do these fancy marketing buzz words have to do you with you and your business? In reality, these location services have real potential to help drive paying customers into brick and mortar businesses, and here's how.Foursquare founder Dennis Crowley recently made a comment that shows Foursquare is finally starting to understand what the real value......READ MORE

Want to increase your number of customers and get an edge on your competitors in terms of customer acquisition? New social media tactics can help you do just that for pennies on your regular marketing dollars.Location based marketing's greatest strength is its ability as a customer acquisition tool. Location based marketing for businesses with tough competitors or rivals can make a big difference in your bottom line and help you steal away customers from the competition. The relative cheapness of mobile marketing strategies like this also makes them very favorable when compared with......READ MORE

The increasing popularity of social media marketing and the explosion of traditional marketers and so-called "experts" pouring into the field has made it tougher for top notch social media marketers to distinguish themselves and rise above the fray. How do you bring real value to your clients and get a leg up in the highly competitive social media space?The number one thing you can do to add value for your customers and most importantly distinguish yourself is to find a specialty or niche that you can deliver expert content to your clients in. The mainstream platforms are already saturated and......READ MORE

Location services are on the cutting edge of social media and small business marketing. But what lies even further beyond the frontier?New technology is reshaping how people can engage their customers and convert store visitors to sales more effectively.The next level of location based services could completely uproot how businesses make sales to their customers in the future.Enter Digital Wallets.While you won't hear many people talking about them yet - largely because there are a lot of consumer behavioral patterns and security issues that still need to get resolved (and I think they......READ MORE

Mobile marketing is all the rage these days. Allow me to let you in on a little secret that all these mobile marketing guru's don't want you to know. Don't believe all the hype - mobile marketing just can't deliver. Sorry folks. There is a whole lot of noise and almost no results.What am I talking about? I mean traditional SMS and MMS marketing just doesn't deliver results for most small businesses. The fundamental problem with selling something to someone on their mobile device, unlike a computer, is that people don't think about making purchases on their mobile phone. This is the fundamental......READ MORE

Lots of money and time has been wasted on failed marketing efforts that left restaurants devoid of customers. Traditional marketing just doesn't work as well as it used to. The days of TV and Radio ads for your local restaurant, or a billboard over on I-95, are long gone.The number one reason small restaurant chains fail - they do not have enough visitors. It's just that simple. You can't make money in the restaurant business without customers coming into your store. Getting paying customers in the door is the single biggest challenge for most restaurants and small businesses.These......READ MORE