Profiles On any social media site your profile is very important.  It allows others to get to know who you are.  I would suggest completing all the question and sections of your profile. You should upload a photo to your profile.  The picture should be friendly and inviting.  You want to avoid pictures that don't represent you in a positive manner or represent you at all. You also want to figure out a way to get your profile to stand out from the rest.  Think about changing your background or color scheme. Don't just focus on marketing To many times people on the web make the mistake of......READ MORE

When it comes to setting up an online business, most business owners now know that they need a website. Some of the more advanced businesses are realizing that having a blog is a good thing, too. But, if you are really going to compete with the heavy hitters, then you need to take advantage of all that social media has to offer.Much of the mainstream public has come slowly to social media in spite of the fact that there are literally tens of millions of Facebook users, all seemingly connected. One of the problems with this type of technology though is that it changes quickly, so companies are......READ MORE

The social media business platform, its growth and effectiveness is an evolution. A process. It does not happen overnight. It takes the right mindset and commitment. It takes understanding your online community and environment. It takes creativity to build great content and attract fans.So don't get frustrated that you don't have 1000 fans on Facebook or a huge number on the rest of your sites... in the first month. You are new to this type of marketing and just learning how to "execute" the strategy.So here is a process someone very smart and close to me likes to call "crawl, walk and run." A......READ MORE

Profiles On any social media site your profile is very important.  It allows others to get to know who you are.  I would suggest completing all the question and sections of your profile. You should upload a photo to your profile.  The picture should be friendly and inviting.  You want to avoid pictures that don't represent you in a positive manner or represent you at all. You also want to figure out a way to get your profile to stand out from the rest.  Think about changing your background or color scheme. Don't just focus on marketing To many times people on the web make the mistake of......READ MORE

Have you ever ordered a piece of 'assembly required' furniture, glanced at the cryptic instructions, put them down in frustration and tried to figure it out on your own, because, really, how difficult could it be?Perhaps it isn't so difficult, but planning would better ensure the intended end result. Be honest, how many of us have taken a look at our final masterpiece, and realized some unfinished wood was on the outside instead of the inside?Many explore the social media landscape with a similar perspective. Either thinking; 'how difficult can it be?' and diving right in. Or, deciding it will......READ MORE

With groups, you definitely need to be strategic, so there's four things I want to share...pick strategically, share information, join the discussion, network.LinkedIn will only allow you to join 50 groups. Some of those groups are going to require that you be approved to join them, so you will submit your information and then you will get the approval later. Some of them you will be approved to join immediately.1. Pick Strategically ~ When you are looking through the groups on LinkedIn, look through the topic areas that compliment your business. They don't necessarily only have to be about......READ MORE

Launching a program, product or service can be difficult if you don't have a strategy.   I know because I have done it many times without a strategy, and the results were disappointing.  I would think of something awesome to offer, send out the free tele-call announcement to my list and post it on my social sites about one week before the call. I would be lucky to have 10 people sign up, but when I dialed into the call, no one was there!  Sound familiar?   If you only have 10 to 20 people signed up, you basically have no chance to sell your product, services or programs.  The numbers just......READ MORE

A few months ago, I was speaking to a colleague of mine about how social media marketing is changing. I've known this for awhile now, but I just couldn't put my finger on it. The same old way of marketing online doesn't work anymore. I have also noticed that the "gurus" who once used to be the kings and queens of sold out programs are searching for a new way, too, because they know if they don't change that they will have to give their crowns to those who do. Okay, maybe that's a bit dramatic, but I think you know what I mean. Social media was started, and especially Facebook, with a couple of......READ MORE

Seems like social media consulting companies are a dime a dozen these days. They're popping-up all over the place like crazy. How can you tell who's real, experienced, and has the results to ensure your success, though? It can be very tricky, especially with all of the fake social proof flying left and right. Here are some tips that will guide you on your search for the best.Find video testimonials (real case-studies).If a coach is worth anything, they'll have real testimonials online. They won't sound scripted either. Be careful, though, as some agencies have been busted by the FTC for false......READ MORE

The world of Football has been turned upside down and inside out! The New York Football Giants are en route once again to the Superbowl to do battle with a new arch nemesis, the New England Patriots! With this post season being a huge success for big blue, their social media management and online marketing have been thru the roof in a fight for the sought after Lombardi Trophy! Bring the Lombardi Trophy home boys, New York is where it belongs! With this admirably well commanded post season behind us, and Eli taking a trip to big brothers home city, Indianapolis, to clash with non other than......READ MORE